殼牌公司在進行戰(zhàn)略評估后決定退出其在英國、德國和荷蘭的零售能源市場，原因是市場環(huán)境艱難以及回報不佳

英國可再生能源開發(fā)商Octopus能源公司、英國新能源公司Ovo和英國天然氣公司表示有興趣收購殼牌公司在英零售能源業(yè)務

目前擁有近150萬客戶的殼牌能源公司在2019年收購了英國的第一公用事業(yè)公司

據油價網2023年6月6日報道，英國能源巨頭殼牌公司最近證實，由于回報不佳以及市場環(huán)境艱難，殼牌公司決定退出英國、德國和荷蘭的零售能源市場。

此舉是殼牌公司對其歐洲零售能源業(yè)務戰(zhàn)略評估的一部分，該評估于今年早些時候啟動，以應對充滿挑戰(zhàn)的市場環(huán)境。 

殼牌公司在一份聲明中表示：“審查現在已經結束，因此，我們打算退出這些業(yè)務。出售進程已經啟動，打算在未來幾個月內與潛在買家達成協議。”

殼牌公司的這一決定標志著其與作為能源行業(yè)主要參與者的傳統(tǒng)角色的重大背離。

雖然殼牌公司此前已經適應了能源格局的變化，但退出這三個國家的零售能源市場凸顯了這些業(yè)務在競爭激烈、快速發(fā)展市場中面臨的巨大挑戰(zhàn)和不斷縮水的利潤率。

殼牌公司宣布退出歐洲三國零售能源市場的消息引起了主要電力供應商的關注。

英國能源市場的兩大主要競爭者Octopus能源公司和Ovo已進入第二輪競標。兩家公司都表達了擴大業(yè)務和收購殼牌公司零售能源業(yè)務的濃厚興趣，殼牌公司零售能源業(yè)務擁有龐大的客戶基礎。收購將極大地支持這兩家公司的增長雄心。

殼牌公司退出英國市場將對參與市場的博弈玩家影響深遠。這可能會引發(fā)英國、德國和荷蘭能源市場的重大重組。

這樣一個英國能源市場的主要參與者離開可能會造成其他能源供應商急于填補空白。

油氣行業(yè)將密切關注未來幾個月，看看哪些公司會接替殼牌公司的位置，以及這將如何影響其原有英國市場的競爭格局和能源價格。

李峻 編譯自 油價網

原文如下：

Shell Pulls The Plug On European Retail Energy Arm

·     Shell decided to exit its retail energy businesses in the UK, Germany, and the Netherlands after conducting a strategic review, citing difficult market conditions.

·     Octopus Energy, Ovo, and British Gas have reportedly expressed interest in buying Shell's UK retail business.

·     Shell Energy, which currently has nearly 1.5 million customers, was created with the acquisition of First Utility in 2019.

Shell has recently confirmed its decision to exit the retail energy markets in the UK, Germany, and the Netherlands due to poor returns. 

This move comes as part of Shell's strategic review of its European retail businesses, which was initiated earlier this year in response to challenging market conditions. 

“That review has now concluded and as a consequence, we intend to exit those businesses. A sales process is already underway, with the intent to reach an agreement with a potential buyer in the coming months,” Shell said in a statement.

The company's intention is to sell these businesses, and a sales process is already underway, with the aim of reaching an agreement with a potential buyer in the coming months.

This decision by Shell signifies a significant departure from its traditional role as a prominent player in the energy industry. 

While Shell has previously adapted to changes in the energy landscape, the exit from the retail energy sector in these three countries highlights the considerable challenges and narrowing profit margins faced by these businesses in a highly competitive and rapidly evolving market.

The announcement of Shell's departure has attracted the attention of major power providers.

Octopus Energy and Ovo, two leading contenders in the UK energy market, have progressed to the second round of bidding. Both companies have expressed a keen interest in expanding their operations and acquiring Shell's retail business, which boasts a substantial customer base. Such an acquisition would greatly support their growth ambitions.

Shell's exit will have implications beyond the interested buyers. It is likely to trigger a significant reshuffling in the energy markets of the UK, Germany, and the Netherlands. 

The departure of such a major player may create a void that other energy providers will be eager to fill. 

The industry will closely watch the coming months to see which companies step up to take Shell's place and how this will impact competition and energy prices in these markets.